How to promote your pop-up store (part 3)

2 min read

Get ready to spread the word!

Now that you’ve planned and designed your pop-up it’s time to tell the world about it. Promotions for your pop-up store will all depend on the length of time your pop-up is open, where it is, the reputation of your brand and so on, so we’ve listed a few methods that may help you spread the word!

 

Flyers

 

Even though trends say everything has moved online, if you know your customers will appreciate a physical pop-up, then they’ll appreciate a glossy flyer to hold at the opening. Design them with simple DIY graphic design tools like Canva.

 

Social Media

 

Post on your Instagram, announce on your Facebook and Tweet your loyal customers! Spread the word on the Internet to create a viral buzz for your physical store and turn followers into foot traffic.

 

Press Release

 

Put together a press release and send it out to local influencers, bloggers and media. You may score a number of free articles promoting your pending pop-up.

 

Launch Party

 

You never need an excuse for a party, but to promote a pop-up business definitely earns itself a top spot on memorable, buzz-worthy themes.

 

Launching your pop-up store is a day by day task, so when it comes to the big opening day, remember - even on the yellow brick road, Dorothy skipped with the Lion, Tin Man and Scarecrow in tow. With a small window of time to succeed, make sure your staff are educated to drive positive brand representation.

 

Create relationships with your customers, stand out in the selling process and make them feel valued with quality service, products and follow-up. Leaving things like handwritten notes in the goodie bags or signing visitors up to the company newsletter will keep them interested, in the loop and loyal to your brand!

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