Protect your business from day one
for the future
Prevent copycats from stealing
your brand name, logo or
Protect your brand
A trade mark will give you exclusive rights and protection of your brand assets and deter others from choosing something similar.
All you need to do is let us know what you’d like to trade mark and what goods or services you’ll be using it for. We’ll register your ownership and protection.
If you’re one day later than someone applying to register a similar name, tagline or logo, you’ll miss out. We can ensure you get in before anyone else.
A trade mark is a way of identifying a unique product or service. A trade mark will give you exclusive rights and protection for your business name for 10 years.
A trade mark is registered for 10 years. You can renew the trade mark registration 12 months before your renewal is due, or up to 6 months after but Trade Marks Office late fees will apply.
Trade marks are registered for particular goods or services – like NIKE for “shoes”. Those goods and services are organised into 45 different classes, mainly to provide a convenient way to search for similar trade marks.
A trade mark secures exclusive rights and protection for your brand name and logo. With a registered trade mark, you can take action to stop competitors infringing your rights by using the same or a similar brand for similar goods or services. As your brand becomes more established and your reputation grows so does the value of your trade mark.
Trade marks will give you the exclusive right to that mark, which allows you to take legal action to prevent others from using it. Business and company names are registered with the Australian Securities and Investments Commission (ASIC) and does not stop others from using the same or similar name. The purpose of a domain name is to secure the web URL only. Unlike business names and domain names, trade marks are based on a concept of ‘deceptive similarity’.
All trade mark fees are non-refundable. A written report from our trade mark lawyers, will be issued explained the issues and the options to overcome them.
It usually takes between 3 and 8 months and we manage the process for you. We will contact you as soon as we hear back from the examiner.