3 compelling reasons why copywriting works.
Copywriting is the art of arranging words to empower your customers to take action. It may include website writing, blog posts, speeches, social media posts, television ads and email newsletters.
Joseph Sugarman, author of The Adweek Copywriting Handbook, states “copywriting has just one purpose—to get the next sentence read”.
There are only 26 letters in the alphabet and it’s the responsibility of the copywriter to order them in a way the world has never experienced before.
Good copywriting is creative, bold and precise. It flicks a switch inside customers and helps them realise they need your product or service.
So how can copywriting help your small business?
Copywriting Tells Your Story
Authors Ryan Mathews and Watts Wacker state “the six most powerful words in any language are, ‘let me tell you a story.’”
Your brand story is one of the most important tools to help you connect with your customers. Brand stories build reliability, authenticity and trust. With good copywriting, you can proudly share your vivid and unique story with the world.
Copywriting Improves Your Conversion Rate
According to digital business influencer, Neil Patel, “you can improve your existing conversion rate by 113% with the power of great copy”.
Customers are no longer excited by copy that simply details product benefits. Instead, focus on creating copy that will show how your product or service will improve their lives. Neil Patel notes “headlines that educate, inspire and satisfy will always lead to sales”.
Copywriting Unifies Your Marketing Voices
As a growing business owner, it’s normal for you to still be juggling your digital campaign... and trying to push word of mouth… while publishing your first batch of flyers. Balancing all your communication assets and voices can be hard work.
But hiring an internal copywriter, or creating your own copywriting tone of voice guidelines can be invaluable. This process will help you cross-check your assets to ensure they are unified, tailored and ‘on brand’.
According to Brian Clark, founder of Copyblogger, 8 out of 10 people will read a headline but only 2 out of 10 will read the rest.
With that in mind, if you are looking for some mouthwatering words for your website, chat to one of our Honcho specialists today!
The latest insights in your mailbox